Paint Trends 2024 - The flow to food.
It is only ever a matter of time before the interiors leaders work their magic with runway textile ingenuity and those trends filter down through faster fashion, homeware seasonal launches and into food, like an annual flow chart. Miranda Priestly’s epic monologue in The Devils Wears Prada summed it up with flair.
“What you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean… Then it filtered down through the department stores and then trickled on down into some tragic casual corner where you, no doubt, fished it out of some clearance bin.”
Let’s get one thing clear this is no backdrop clearance bin! But trickle it does. Catwalk couture becomes high street fast fashion, it just takes a little longer. What we wear then influences how we decorate our homes and eventually where we eat and how we dress our plates, as well as the table. My job is to make sure that not only do I feel that water before it heads to the high street, but that I divert it, and let it meander towards the backdrop industry.
It’s been no secret to my sister that a long standing dream of mine is to launch each new collection hung with hangers on a clothes rail. Strutting down our countryside studio floor, talking you through each design, like they are straight off the sewing machine rather than printer. Because design affects everyone.
Lucy on location in Porto, Portugal 2021
Marrying design and the number one emphasis in an individual consumer’s world is the magic and the challenge. Without doubt health over wealth is the focus this year.
Whether it’s through communicating your brand’s eco responsibility, demonstrating your contribution to sustainability, or truly understanding, and tapping into, your clients emotional responses to your products, we want to feel good.
Good when we make a purchase, good when we produce a piece of work and in turn, get a good reaction.
Since forever companies have used every hue from the rainforest jungle amazon greens to the pastel turtle turquoise of a Maldivian Sea to shout about their eco-credentials. But 2024 sees a shift towards using the other elements of air and water to evoke those feelings.
Calming, trustworthy, stable in a world seeking peace. Think of some of the longest standing and most influential global brands; Disney, Unilever, HP, Dell, Bic, Oreo, PayPal. Social platforms like Facebook, blue ticks, banks and even budget airlines, communicate their reliability, their ability to anchor you through blue.
Prime shipping… speed by name, reliability by colour.
And in a departure from Pantone’s warm predictions, the leading paint companies in the US have headed straight to shades of Patriotic Blue. And… with more than a few choosing to promote a violet undertone (Even Dulux’s Sweet Embrace has a definite mauve to it, which instantly softens their impact. Pantone’s 2022 Periwinkle is making a comeback in the form of Benjamin Moore’s Blue Nova.
Benjamin Moore’s Colour of the Year 2024 - Blue Nova
The heritage paint companies have carried a traditional royal blue, variations of naval navy but food photography posts would have you believe that blue is off the menu when it comes to creating mouth-watering moments on camera.
I have read countless blogs over the years, which go completely against colour wheel theory. Convincing us all that blue was a definite no no when it came to restaurant imagery and food packaging. Yet paired against yellow and oranges it pings like a popper at a surprise party! Think breads, pastries, curries, potato dishes. Citrus fruits all have that added zing when shot against a background of sea-like swathes of paint.
I see it differently. One of our first blue designs in 2017 was the Glacier, a tatty wall around the back of the local electricians in our closest market town. But this week I am anxiously watching the DHL tracking information to watch a set of XL backdrops, including that Glacier, head to Buzzfeed in LA for an exciting edible campaign shoot. Yikes.
A hand painted original texture in a striking deep blue. Pump your contrast for a more electric blue tone.
AVAILABLE IN OUR MULTI-OPTION STORE IN A VARIETY OF COLOURS.
Sizes & Prices
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
Blue mosaic tiles shot by Lucy in Portugal in 2021. Enough wear and tear to add mystery and intrigued. The original capture from this tiled wall facade.
AVAILABLE IN OUR MULTI-OPTION STORE IN A VARIETY OF COLOURS.
100 megapixel high definition print.
Sizes & Prices
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
A blue and white patterned tile backdrop.
Can you see the hidden florals in the pattern of this tile? An original tiled wall Lucy captured travelling through Europe in 2021.
Stunningly shot by Alicja Sieronski.
1: 1 scale. 100 megapixel - high definition print.
Sizes & Prices
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
A hand painted teal blue backdrop design.
Created in the summer of 2022 this edit has a strong cobalt undertone, reminiscent of the colours of the Aegean sea.
Shown here in this stunning edit with a strong cyan overtone by Alicja Sieronski.
AVAILABLE IN OUR MULTI-OPTION STORE IN A VARIETY OF COLOURS.
1:1 scale. 100 megapixel - high definition print.
Sizes & Prices
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
A blue square tile backdrop. Shot in Portugal originally by Lucy in the autumn of 2021. Reimagined in a glacial blue.
AVAILABLE IN OUR MULTI-OPTION STORE IN A VARIETY OF COLOURS.
1: 1 scale. 100 megapixel - high definition print.
Sizes & Prices
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
And it doesn't stop at paint. KitchenAid revealed their Colour of the Year today! Blue Salt we love you.
Seeing a shift (and in contrast to the warm forecasting by Pantone) towards the cooler blues, they share the vision of these interior powerhouses.
And so do we. Since launching the Candy Periwinkle with Wish Upon a Cupcake in April 2021, blue has featured heavily in our collections from Portugal to Belgium to the hand painted boards I shot in 2022.
An original graffiti spray painted wall in LA Lucy shot in 2023. In the distinctive KitchenAid Colour of the Year 2024.
Deeper periwinkle contrast and highlights of white with absolute scale that feels 3D in print.
1: 1 scale. 100 megapixel - high definition print.
Sizes & Prices
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
A mini mosaic tile Lucy shot in Newport Beach, California in spring 2023.
Glistening mermaid-esq pattern, multi-coloured harmonious blue tones.
Bold and brave for 2024.
1: 1 scale. 100 megapixel - high definition print.
Sizes & Prices
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
Lucy’s favourite texture brought to life as an icy blue grey tone.
One to over expose to have a translucent feel or play with the curves and create contrast and deep shadows.
AVAILABLE IN OUR MULTI-OPTION STORE IN A VARIETY OF COLOURS.
Sizes & Prices
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
A muted blue painted backdrop.
Icy blue hues with areas of white highlights, perfect for a neutral cool backdrop.
Stunningly shot by Alicja Sieronski.
1: 1 scale. 100 megapixel - high definition print.
Sizes & Prices
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
A periwinkle painted toned backdrop.
This hand painted design features cloud like blending, in a dreamy set of hues in the KitchenAid colour of the year Blue Salt.
Lucy couldn’t agree more with their “Break the Monotony”!
The year to be bolder and braver in your imagery and styling.
Stunningly shot by Alicja Sieronski.
1:1 scale. 100 megapixel - high definition print.
Sizes & Prices
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
Lucy’s favourite blue brick wall, chippy detail, deep pastel weathered paint with only a peek of the red brick underneath poking through on the river side in Bruges.
Shot by Lucy in April 23.
A calming French blue for urban portraits or a perfect floral imagery wall.
1:1 scale. 100 megapixel - high definition print.
Sizes & Prices
Standard tabletop size 60 x 90cm — £27.50 (£33 inc. VAT in UK)
Half size 40 x 60cm — £16.50 (£19.80 inc. VAT in UK)
Quarter size 30 x 45cm — £10.50 (£12.60 inc. VAT in UK)
UK VAT Tax
20% VAT will be added at checkout for UK orders.
Custom Sizes
This design is available in a variety of larger sizes as a Custom Listing for you.
Double XL 90cm by 134cm — £59.95 (£71.94 inc. VAT in UK)
Studio XXL 134cm by 193cm — £79.95 (£95.94 inc. VAT in UK)
Please email mama@capturebylucy.com
Material Care
Printed on the highest quality lay flat PET material exclusive to CBL in the UK.
A grey block out material for professional and studio photography with no visible texture in the vinyl.
Love it and it will last forever.
Read all Lucy’s tips and FAQs here.
Product Safety Information GSPR
These backdrops are designed for photographic use.
Both the material and ink specification and safety testing are available on request.
GPSR - EU Responsible Person (for authorities only) eucomply OÜ
Pärnu mnt 139b-14
11317 Tallinn, Estonia hello@eucompliancepartner.comwww.eucompliancepartner.com
Regulatory Compliance
We ensure all our products comply with GPSR, CE marking, and other applicable EU Directives.
Elsa is making her frozen mark in 2024 with more muted glacial tones for those among us wanting to dip our toes in the water, pun intended. And bolder print tiles if you are ready to dive in head first from a great height.
Introducing a sense of wellness, a sense of gravitas to your brand or brief is both sensible and actually contemporary. It’s not cold or conservative. You won’t need to squint to detect a whisper of magenta with these designs, which will help you manifest a more feminine, but not girly, approachability to your imagery.
There is no reason to be tentative, it’s the most reassuring colour in your palette. And you can introduce it in so many ways regardless of whether your brand colours or visual aesthetic feature the opposite. Let me help you find the blue for you.